Making changes

I'm not a big fan of change; never have been and probably never will be. I have felt for sometime now that I need to change what I make and sell on my ETSY shop. The things that I like to make just don't sell. How many jewelry vendors are on there anyway? I just don't make things that jump out at people I guess. I am letting everything expire and come January I hope to have a new layout. I may even open a second store so I can keep things separated. I'm not letting the cat out of the bag so to speak as to what I will be doing in each store. I hope that I can find my niche. It hasn't happened yet and I am discouraged.